Top 5 iOS Photo and Video Apps in the US: Q4 2024 Performance

In the fourth quarter of 2024, the performance of the top five photo and video applications on iOS in the United States showcased interesting trends in revenue, downloads, and active user engagement. Data from Sensor Tower provides insights into these leading apps.

CapCut - Video Editor saw a notable rise in weekly revenue, culminating in approximately $2.7M by the end of December. Downloads fluctuated, starting at 785K and ending the quarter strong at 791K. Active users exhibited a steady climb from 14.9M to nearly 19.2M by the end of the quarter.

Instagram experienced a slight fluctuation in weekly revenue, peaking at over $1M in late December. Downloads were consistent, with a high of 613K in October. Active users hovered around 64M throughout the quarter, showing stability.

YouTube maintained a robust revenue stream, peaking at nearly $19.5M in late December. Downloads saw a notable increase, especially in the last week of December, reaching 554K. The active user base remained strong, closing the quarter at approximately 125.5M.

Snapchat had a consistent revenue stream, with a peak of over $4.2M in late December. Downloads varied, with a significant rise to 340K during the holiday season. Active users remained steady, ending the quarter at roughly 48M.

Canva: AI Photo & Video Editor saw a slight decline in revenue towards the end of the quarter, finishing at around $1.9M. Downloads increased, reaching 296K in the final week. Active users showed a recovery, ending at 6.5M.

These insights from Sensor Tower highlight the dynamic nature of the photo and video app market on iOS in the US, with notable trends in user engagement and financial performance. For more detailed analytics, Sensor Tower offers extensive data and insights.